Economic growth is sputtering as the coronavirus continues to spread. Workers laid off temporarily in the spring or summer are discovering that their jobs are gone forever. Small businesses are dwindling like candles in a rainstorm. State and local governments are cutting services. Millions of children still go hungry and millions of families can’t pay their rent.
Yet, we honor the resilience, work ethic and sacrifice made by our staff during the current public health crisis. In early 2020, we were bracing for the impact of COVID, but in retrospect, we had no idea what we were in for. By the end of March, 25% of assisted living communities across the country were dealing with coronavirus. The first two months of the crisis was a blur for us with long work hours and few, if any, days off.
It was particularly devastating for our frontline workers but there was no time to be afraid. There wasn’t time to be in shock. We all rolled up our sleeves and just got to work. And for the last 8 months, that’s what we’ve been doing.
Since then, residents, family members and surrounding communities have all come together to support each other and fight COVID-19. I’ve been in the senior housing business for over 30 years and I’ve never experienced a more harrowing time, but I’ve never been prouder to be associated with our management team and our front-line workers. Thank you! Thank you! Thank you!
And one of my favorite stories:
“In 2013, word of mouth on the Tesla car “sucked,” Elon Musk admits, and unless he could convert people with deposits to actual sales, the firm faced bankruptcy. He began talking to Google’s Larry Page about Google purchasing Tesla. Then a miracle happened. Musk had ordered around 500 people who worked at Tesla to hit the phones and become salespeople (whatever their title) and convert depositors into buyers. The company was suddenly flooded with cash.” – Elon Musk