A Statement From Our Owners on the Coronavirus Outbreak, November 19th, 2020

Since March, our Assisted Living facilities have been in the fight of their lives – and for the lives of our residents. In addition to the usual regulatory requirements, our communities must deal with COVID-19 and all that it brings, including visitation restrictions, increased infection control protocols, additional reporting, PPE, staffing issues, and compliance with ever-changing recommendations and requirements.

Compassion, respect and empathy never go out of style. Especially when it comes to dealing with caregiving duties – but also with colleagues who are suffering.  And right now, many are.  That being said, I’d like to recognize the heroic efforts of our community staff who serve our residents each and every day. Your diligence and perseverance provide our residents with the best senior living experience possible.

Will the senior living industry come out of Covid-19 stronger?  Yes. We’ll come out of it stronger because we’ve learned from it.  Our Executive Directors and our staff are finding ways to move operations forward and respond to market dynamics despite the continued headwinds from the pandemic. 

I see a window of opportunity to continue improving occupancy moving forward, despite community restrictions such as preventing in-person tours. The industry has adjusted to the pandemic since the first wave of positive coronavirus cases began in the spring, and our community leaders are more confident communicating with our residents’ families about how we are keeping their loved ones safe. And this will prove beneficial as we grapple with the new wave of positive cases.

And one of my favorite quotes:

“Leave the gun. Take the cannoli.” – from The Godfather

Wayne Kaplan
Co-Founder